“Its almost redundant to say ‘Digital Journalism’ … everything in journalism has a digital aspect now.” This tidbit from Meredith Artley, editor in chief of CNN Digital, gave me a great perspective on how technology has completely changed the field. It’s encouraging to hear her outlook in her interview with Global Journalist, because the more digital media
skyrockets globally, there is much more need for a degree in this field.
Social media has proven itself to be apart of our culture for a long time. The ability to send and receive information so quickly is amazing. I found it extremely interesting that Artley believes Snapchat has changed the social media game. With platforms like Twitter and Facebook that can reach millions of followers, why Snapchat? But it makes sense if you think about it. Snapchat is leading in terms of reaching a younger audience. There’s no website to upload snaps, just the mobile app that’s downloaded to your smartphone. Personally, as a 22-year-old, my phone never leaves my hand (or back pocket) for more than a few moments at a time. This is true for the vast majority of millennials, so of course a strictly mobile platform would gear a younger audience. Coincidentally, this age group is the hardest group for news stations to reach. Artley says Snapchat demands news people to edit and conceive stories in a different way than before. Other platforms have the traffic but it’s the ability to effectively reach a presumed “unreachable” audience that is key to changing the game.
Artley talked a little about the importance behind accuracy while reporting. “It’s better to be right than to be first.” That’s just it. It is so important for reporters to use diligence so stories are as accurate as possible. You don’t want to be that reporter that “got it wrong.” As a journalist, mistakes like these can damage your career.
With so many news sites out, CNN is so popular. In fact, it’s statistically the most popular news medium. So, how do you get to that point? Get those marketing plans poppin’ that’s how! Artley says they have a system where they implement a pregame, game on and post game plan during reporting. She says to ALWAYS think of the story first. What’s the story I want to tell? Who does it matter to? Why does it matter at all? After the story is reported, it’s not a “drop-off zone.” Following up with stories with updates to improve accuracy makes people feel that they are receiving quality content.
What’s in the future for digital journalism? Simply enough put, Artley says, growth.“There’s exponential growth for journalism. From tools to platforms, there’s always something new.” As far as the future of online news? She says it’s virtual reality. “It’s immersive to feel like you’re in it.” She comments saying it can be pricey to get the headset but the feeling of being able to experience things as if you are literally there, is unbelievable.
So, what’s my main takeaway? In Artley’s words, “Journalism teaches you to be creative with stories that the world needs.” Hmmmm…interesting.