Remember my blog post about blogging and microblogging? Well if not, check it out here.

In my post, I covered the importance of blogging but I didn’t even talk about Tumblr! Tumblr is a microblogging and social networking website founded by David Karp in 2007, and owned by Yahoo! since 2013. The service allows users to post multimedia and other content to a short-form blog. The cool thing about Tumblr is that users can follow other users’ blogs so it’s literally a blogger’s paradise. Every blog is different and usually reflects the blogger’s passions, interests, hobbies, etc.

When it comes to reaching your target audience via Tumblr think engagement over audience size. On many networks, growing your followers and fans is a primary concern because audience size is the limiting factor for creating awareness and distributing your content. Amplification plays an even greater role on Tumblr than on Twitter, because of a longer content shelf life. Although you should work to build a following on Tumblr, when you think about audience, focus on the size of the audience reblogging your posts. This is your engaged audience and they will help increase your engagement by interacting with your posts.

Another good tip is to deliver content creatively. The way that you package your content can be enough to capture users’ attention. The creative delivery of visual content (custom theming, GIFs, etc) can impact a post’s shareability. Make people want to follow your page for its uniqueness.

Once you have your page down pact, find the best times to post, and post regularly. Reblogs from your direct follower audience will get your content out there, just make sure you’re aware when they are the most active. With this in mind, don’t forget to show love! Take the time to like, comment, or reblog posts that are relevant. This can help create a connection with influential users and grow your brand within the Tumblr community.

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