Follow me on “the gram!” That’s usually what I hear people say after meeting for the first time. It’s almost gotten to the point that exchanging numbers isn’t even necessary. This usually applies to my social life but even in my professional life, social media still matters. Journalists love Instagram for it’s immediacy and vast amount of users. Instagram is the place you can hashtag your life away and instead of drowning the post, you can add it in a comment so it doesn’t take away from the message of the post. It draws people searching the hashtags to your post, just make sure to use popular hashtags that people will actually search.

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So what sets Instagram apart? Personally, I love the element of picture and video posts versus just words. I think this dynamic appeals to my visual nature makes me feel like I can explore for hours. Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010 as a free mobile app In 2011, Instagram added hashtags to help users discover both photographers and each other. The app rapidly gained popularity, with over 100 million active users as of April 2012 and 500 million active users as of September 2015.

Another cool aspect of Instagram is a new addition called Boomerang. These are short repeated videos that have become very popular within the past few months. Tap to shoot and it gives you 2 seconds of the shot. If you move, the shot will move to, kind of transforming from a picture to a GIF. Next time you open the Instagram app, click the camera icon and then the infinity icon to create a cool Boomerang for Instagram!

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